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I have never changed the rent price. It's always normal rate for me. Higher rent does more harm the good. If you manage your housing right, rent should be more than property tax and you should be making some money (but only a few thousand at most).
Tax statement is weekly. Trading office report is weekly (it refreshes daily). Profits and expenditures are all list as weekly total (x4 weeks in the company report).
Trading office, in the "total" tab:
+ rent income *(income)
- land taxes *(expenditure)
+/- trade income (if you use manager) *(profit or loss)
- Manager cost (shown as weekly wage) *(expenditure)
+/- Other (I forgot what this means)
If the above add up to be positive, then you are making money. 33k is less than what I'm currently paying my sailors (37k), and less than 10% of total wages (413k). Last 4 weeks, my total trade income was 3.5 mil, and my expenditure was 2.9 mil.
Manager does not actually do any thing. He is the "enabler" switch. Enable you to trade with town directly from you office. Enable you to receive discount when purchasing goods. Manager will usually start at stage 0 and improve over time just like captain (this was explained in other thread already). His wage is negligible considering that he is cost just as much as a captain and you have only one per town. Don't use manager if you are still doing all the trade manually.
In the beginning, leave rent at normal. As soon as your city starts to grow, raise it to the highest. You should plan ahead and be the only one building houses (the AI only builds at a shortage, if bricks are available), so they have no choice but to pay up.
The tax notice doesn't tell you about the manager expenses. The 33k figure is probably the total of your rent or something. Maybe post some screenshots.
The skilled administrators are only worth it if you use them to buy something from the town. It's not worth it to dismiss them in my opinion. They don't cost much, 10 administrators at stage 5 cost you only 8k per week. If you have more that early in the game, maybe reevaluate which ones you actually need.