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The CD version of the game comes with a manual, quickstart guide and a map. See if there's a pdf map in your game folder. This is what it looks like: http://i.imgur.com/KowUifN.jpg
The manual is on the store page, but sadly not the map file.
2. It's less dumbed down than in P4. The manual suggests that there should be around 10% difference between the buy/sell price to avoid a shortage. You can also ballpark it by looking at the market building, and selling until the town has enough stock for two weeks.
And another question:
In P4, buy and sell prices were same (if you buy from market, both prices rise) in here there is a sell price and a buy price. How theese change ? I mean what happens if there is a shortage ? Buy price rise and sell price (supposed to be rise as buy price rises) down or what ? What is the ratio of it ?
A shortage is more about having an effect on the town's happiness, than it is about price.
Each class of citizens requires different things to be happy. The poor primarily need beer, fish, grain and timber, the rich need meat and wine and so on and so forth. If there's a shortage (let's say there is not enough beer, so the town buys it at 50-60g), the people become unhappy and leave the town.
Each town produces a certain amount of goods per day (weekly production in the Market Hall is actually daily production), which you can buy with a minor popularity loss. Then you sell some goods that it needs, which gives you a big popularity gain. When both your popularity and company value reach certain breakpoints, you get promoted to a new rank.
So basically you decide at what price you want to sell things. If you sell at lower prices (beer at 40), you get less profit but more popularity. If your sell prices are high (beer at 50), you get more money but less popularity and a less stable population.
I would suggest hiring an administrator to automatically buy things your hometown produces effectively. Some goods are high-profit (iron goods and skins). Others are important for the people, but their profit margin is lower (grain, timber). You can take three loans to get more starting cash (you'll make enough money to pay them back pretty soon).
edit: *Market Hall
If there is a 50 grain consumption, there needs to be a stock of 100 for maximum happiness, so sell until it has that.
The P4 diamonds are basically the equivalent of that if I remember correctly, the max happiness price:
http://patrician3.wikia.com/wiki/Trade_Prices
Also this:
http://www.patrizierforum.net/index.php?page=Thread&threadID=5252
Early on there are not many goods produced, so you won't satisfy many cities. You can pretty much focus on your own town, so you just go to other towns and compare their prices with your town's. Soon you'll have a feel of what prices are generally reasonable.
I also try to remember what a town needs, so if I see something I can sell there, I'll buy it on the way.
For example, I know that Gdansk is usually low on fish. If I sail there, I'll try to buy some cheaply elsewhere. If it's completely out of fish, the price will be 700, so I know I can make a profit if I can buy it for maybe 450-550. Worst case I'll get all of my money back, or I can just sail to Torun and sell it there instead. One of the two towns will usually be low on fish.
Then there are goods that are always in demand. Iron Goods, skins, cloth.
Later in the game, when I set up my auto-trade routes, I use the Market Hall. I typically reach the wiki prices naturally, without checking anything.