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Check again. Games Workshop hasn't been rocking in years and their stock has been taking a beating for quite some time. Their current strategy means their bread and butter are the tabletop brick and mortars that sell their miniatures, a market they have saturated to the point of price setting. This strategy has alienated them from the general consumer due to rediculous prices in a niche market.
When they try to penetrate the video game market they face a MUCH more robust wall of competition and their thinly vieled intellectual property that borrows almost everything from traditional fantasy fare just doesn't hold up. Unfortunately, they tend to adopt the same pricing strategy in the digital world and it just cripples any chance they have at breaking out. This probably has something to do with the cost of licensing their IP, which forces developers/publishers to charge outrageous prices.
While Games Workshop's lore isn't original by any means, it is expansive and follows the safe "tried and true" path of traditional fantasy. Plus they do have a following and an established role "in the real world" as a distributor of gaming products. If they were smart they would use these advantages to take a huge chunk of the digital world and really become a force to be reckoned with.