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Each week the list of 'target' items is re-rolled. The size of this list and how many customers spawn with items they want for that week depends on your store level. So it sounds like for that particular week the Wispo Playmat was on that list.
It doesn't really matter what location on the shelf the item is on as they'll go look for it wherever it is. If they don't have a 'shopping list' then they'll just go wherever RNG directs them. Whether they purchase it or not will depending on your markup as that affects the chance for them to decide to purchase it.