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Also, with a fantasy game, you can add a tabletop game with books and figurines (similar to D&D or Warhammer) and roleplaying game features (dices are not enough).
Also more books related to fantasy worlds.
But then a lot of work on art assets would be required... also a lot of work on features would be needed as well.
Good luck!
Additional kudos if you can change the outfits of your employees - either uniforms or cosplay, with some effects on customer appeal based on a specific costume. (A little sex appeal here will also increase real-world sales, by the way)
Less gate-keeping on unlocks. Make the cost of things be what keeps you away from it, not some level lock AND a cost lock AND the additional cost of the new items.
Make time (day over day) matter more, with outside events that aren't progress-related. A tournament at a competitor's store reduces customers for a day, for example. Or announcements of a new expansion increases customers for a few days.
In a similar sense, have new deck expansions or different CCGs unlock over time, too.
For long-term planning, phase out some of the old card expansions, you (the store) can't buy them any more, but the price goes up over time for both discontinued sets and discontinued cards. The player can always hoard some packs of discontinued cards in hopes of a bigger payout Cards being re-added to a new expansion cancels out *MOST* of those cards' increases, but older versions will always have a somewhat higher value than "current."
Let customers sell you some of their stuff. Single higher-value cards, or complete collections, and how much you're gouging them compared to market value determines how likely they are to accept your offer.
Literally all these things are on their road map except maybe miniatures specifically, and im not sure what "dedicated shop in the street" means
letting us play the game(in shop, outside shop), letting us compete with real people(either coop same shop or different shops)
trading(online, in shop, on the street), and actually making the npcs play against each other properly.
holographic effects ala yugioh anime/duel links etc(where monsters/units appear above the card and actually fight it out but thats probably too much but just a ♥♥♥♥♥♥ 3d render of the unit above the card when its in play would make me destroy my pants)