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One thing that seems to help increase profit since last update is having as many licenses as posible, because customers now will have items from unlocked licenses (even if not bought), so if you don't have those items, they will just buy less.
They'll accept to pay +20% over market 60% of the time.
Now calculate A:
(profit per item sold at +10%) x 75%
Parallel to that, calculate B:
(profit per item sold at +20%) x 60%
You can also calculate the flat market price option, at which they buy 90% of the time.
Whichever is the highest, A or B, is more lucrative. Generally speaking, +10% is a good default value.
Personally, I stay at around +10%. If the market value moves, chances are that I'll still be within the 0%-20% range. Out of that range is where the profits really start to drop, in most cases.
But then someone could argue that XP is more important than $ in the long run, and honestly, it's a valid point. In that case, flat market price becomes better, you're going for sale volume.
reason for that is because prices change and if you set on 10% you dont need to adjust prices daily as they don't change that much. But they do sell for 20% as well. problem is if the prices changes you might easily end up at round 25%-30% which is to much and then they complain. when you have lower level shop go for 20% as it is not so many items to watch for. later you will have enough money to easily set on 10% to get more time to do other stuff and not watch for prices daily
Every few days I do a price adjustment of the entire store.
I do about the same - when I notice a high number of customer complaints at the end of the day - like 20 or so - I will adjust prices for the whole store again.
TL;DR: For profit, the vast majority of the time, Market Price's best.
Personally, I round down to what's convenient (nearest whole number or nearest multiple of 5). Gotta keep my cashiers moving.
On the other hand, I keep pretty high markups (+40% to +50%) for single cards, which I don't mind waiting to see sold. Don't wanna scamper to keep replenishing them all day.
Edit: Formatting
At 0%, they buy 90% of the time.
At -10%, they buy 95% of the time.
Would you make more XP at -10%? Yes. But put it into perspective. It's roughly like getting a bonus day worth of XP (on sales) once per 20 days. It's a tiny difference. XP on sales are not 100% of your XP, you also get some from opening packs and games played. So that "bonus" day you gain is what in reality? A 2%-3% increase maybe?
But that -10% hurts so bad when it comes to profit, I'd never do it. You might want to double check the big green "PROFIT" number once you adjusted an item at -10%. The difference is huge, up to you to decide if it's worth 2% more XP.
I honestly don't understand why the game even lets you go to 20%
Though i don't personally use mods, this is the reason why the mod that auto-changes prices at the start of each day, only goes to +10% for products and +15% for single cards, to stop this complaining from happening, a customer that complains about price, won't buy anything and will just leave the store, this is why you can't go higher than 15% on anything lol.
If the dev really wants to allow players to up their prices past 10% the choice to buy should be based on the money they are carrying, not on the actual price of the product, so people can set higher prices for things and take a calculated risk on expected money the customers might have, and yes this range needs to be large, such as 1 customer having $500 and another customer having £2000, otherwise .... whats the point in allowing me to set 20% or higher, only for no one to buy the products, i'm then forced to lower it back down to 10%, it just begs the question, why should i even bother? - There is a reason why this mod is favoured by players.
You get more customers per hour generated if you don't use tables, this is why tables need to be looked at by the dev, its just a straight up fact, you lose customers for having tables, and the money you make from tables doesn't cover the loss in customer sales.
This is why you should never use tables until the end game, which is just saddening.