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So a trade usually happens when: the CPU thinks it is gaining an advantage; and you think you are getting a longer term reward like:
paying out the nose for a rookie that has massive potential and makes no rational sense, except in a 5 -10 year scenario.
Paying for a 4+ star player if it means you have a better chance at making or winning the playoffs and they are on an end of season discount from the other team around the trade deadline
or my favorite, and is my bread and butter: Offering 2 or 3 2 or 2.5 star players for a single 3-3.5 star player. Narrows your roster and keeps the ranks from ballooning after a few drafts.
If you are playing without any editors etc (I do this), than your choice of scouts is essential to picking good players to trade for. Your GM is nothing but a glorified scout, so get the best one you can find. Than diligently proceed to ignore him, and the board, or any other mere mortal that gets in your way. The complaining goes away after the winning begins.
The last tip is use (the other teams) steam needs screen to hawk off players, found under league ... trade screen (forget been a while). give them what they want.
A good trade takes research and time spent sorting loads of variables.
The best thing to add to a trade where they are getting too much in return are draft picks, of as high as they will go for. Those draft picks will pay dividends down the road. Draft players by mental stats and scout reports.