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Your calculation is correct. There is a maximum customer count limit in the world, which depends on your capacity. Capacity increases when you buy market expansions, and seasonal events will have a positive impact, whereas surprise events will have a negative one. Reputation acts as a percentage over your calculated capacity to determine the final value. Your reputation is clamped between 20 and 100. In the upcoming release, we will be introducing a new feature that allows certain decorations to increase your reputation.
And as a side effect the sales are lower and lower the more variety we offer, as before they just bought about 2 stacks of any alcohol a day making nice profits, now we down to a crate every other night on order as the cheap stuff seems to take place of the expensive... I mean yes we can remove cheap stuff from the store but surely that is not intended?
Any suggestions or opinions anyone? We could be possibly doing something wrong of course, but there has not been a great deal of progress (customer count/sales) past 40-50 capacity and if anything it got easier with now only about 10 slots being ordered every night.
Also a note that I am not complaining at all, we spent some 25hrs in the game in the last few days, great for a £5