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Try firing some of your staff and then using the remaining ones more efficiently (assign them specific paths,ect.)
Loans aren't free, and you always want to pay them off as soon as possible. The only time you should be taking out more loan is when you want to build a major attraction or roller coaster which is eventually going to pay for itself through income. Generally speaking, as soon as you're able to pay off even a bit of your loan, do it; otherwise, they will destroy your budget.
For pricing I usually have it set $5.00 entry free and the rides are 3.00 or less. you can make money of the slide (this may have been RCT 1) but you max out 5 people and unlimited for $1.00.
A way I've found to make a quick buck is to plop down a small go kart track (usually a short oval), charge $4-$5 for it, set it to 2-3 laps for a race, and it will make you a nice stream of cash.
My formula is really simply and works anytime.
Ride price=Excitement rating, keep uppricing your rollercoaster as you can get away with 12 monetary units on some of them!
Stall price=Initial price + 0.40 cents. Restroom: 50 cents, only have 1 or 2 in the park so they'll make roughly 500 monetary units a hour. Everything helps!