Auto-marketing isn't ... well ... marketing

[Mattrock607]

I'm not sure if I have a setting off or something. I've never encountered this issue prior and imagine something is enabled or disabled somewhere. But auto marketing doesn't work, and now I have to use the sliders as if I know what I'm doing.

Auto marketing is set to on, and this is a CFO playthrough. But the marketing budget is always zero, at all branches. Anyone know what I goofed?

[Shady Ed]

Originally posted by Mattrock607:

I'm not sure if I have a setting off or something. I've never encountered this issue prior and imagine something is enabled or disabled somewhere. But auto marketing doesn't work, and now I have to use the sliders as if I know what I'm doing.

Auto marketing is set to on, and this is a CFO playthrough. But the marketing budget is always zero, at all branches. Anyone know what I goofed?

AFAIK it uses a percentage of your profits to pay for marketing so my first question would be are you making enough profit to use for marketing?

[Mattrock607]

It may have been a profit issue actually. Profits were minor and I didn't really have a popular car model. I made a low-CC micro thinking it was a phaeton lol. Woops. Once I released a phaeton and the cars started moving the marketing went back to normal.

[Eric.B]

Originally posted by Shady Ed:

Originally posted by Mattrock607:

I'm not sure if I have a setting off or something. I've never encountered this issue prior and imagine something is enabled or disabled somewhere. But auto marketing doesn't work, and now I have to use the sliders as if I know what I'm doing.

Auto marketing is set to on, and this is a CFO playthrough. But the marketing budget is always zero, at all branches. Anyone know what I goofed?

AFAIK it uses a percentage of your profits to pay for marketing so my first question would be are you making enough profit to use for marketing?

This is correct, except the marketing system looks at profitability over time, something like 6 months.

The main reason behind this is that the marketing AI isn't smart and can easily bankrupt your company if the ROI on marketing isn't good enough. So, an easier solution is to have the AI market when the company has profitability. Marketing in the game needs a stable budget. Otherwise, you lose efficiency quickly (to prevent cheating).

In all honesty, the marketing system is one of the weakest parts of the game and needs a complete overhaul. Luckily, it's in our Feature Bounty System[www.ventdev.com], but we're still falling short of funding with only a few months remaining.

https://www.ventdev.com/forums/showthread.php?tid=3929