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At the start my cars are pretty much junk anyways so I focus on max volume, cheap cars and as many designs as I can afford. Eventually I have each factory dedicated to a specific model and then I start worrying about factory tech upgrades.
Do you find that AI is too slow to expand its branches and not aggressive enough on price? Maybe my difficulty is set too low, but I can usually buy license for an AI design, crank the price up to nearly 1.5x what the AI sells for and still sell out my starting factory's production capacity by simply building branches in London, Paris, Berlin, and other biggest/richest cities, while the AI doesn't do that.
Even if it's not optimal, I have always wanted to try out this strategy, using investment instead of carmaking as main profit-driver, then just focus on one or two vehicle types for fun.
The AI prices their cars for normal buying conditions, the gold rush at the start is anything but normal. There is also some randomness to which cities they build branches in so every AI doesnt use/ignore the same ones.
I'd argue that it is optimal on all but the hardest difficulty, where you simply don't have the starting funds to make cars in earnest and invest at the same time. Right now I'm trying for a luxury car achievement on hard, 1917 I have a 28 line factory with max tech, 70 million in misc American stocks, and have paid off all the bonds. All the while my cars are awful because of my lack of design skills and need for 50+ lux rating(achievement) and I barely sell any. But even if I fully invest in research and lose more money every year, those stocks will mature far faster(until depression) and I easily get richer.