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While I obviously can't speak for anyone else, my concern isn't with the amount of the sale, or the overall cost of the game. The sale ending while it was in my cart was annoying, but didn't ultimately stop me from buying the game, 'cause that's not my problem with it. My issue is that it isn't intuitive to have the game be on sale during a sale event without being a part of that sale event. Your critique hinges on the idea that it's somehow unreasonable to expect the game to be on sale, but it WAS on sale, just days ago, yet it isn't on sale now, despite that the winter sale event is still ongoing. That's what's caused so much confusion. If it had never been on sale, this confusion wouldn't exist, it only exists because there WAS a sale, but one that did not adhere to a common expectation.
The big sale events are well established, people "know what to expect", and afaik based on personal experience, steam's recommendation algorithm's don't distinguish between games participating in the sale event and non event sales, or even games being on sale at all when it comes to getting recommended across the sales pages, and because 99.5% of sales during an event are going to be part of that event, people will assume that any sale they click on is part of the sale event and thus ends at the end time listed on the store's front page.
But to bring it back to your comments: what amount of money constitutes as "dirt cheap" is extremely subjective based on region/currency/individual life circumstance. For me, not an issue... but you should try not to judge those for which it was a deal-breaker.