There aren't enough new upgrades between runs

[Pudding on the Ritz]

I'm enjoying the game and its gameplay loop for the most part, but after finishing a long run, I don't feel like I really accomplished much. Just got the festival ending for the first time and unlocked the festival kit for my character's starting package, but it doesn't really seem to be something that'll make my next run last longer or be more fruitful.

I wish the upgrades we got between runs would make it easier to sustain longer drives or unlock new kinds of locations on the map or give us access to better cars. Maybe new starting locations, too. I like that you can keep previous car improvements, but I wish that meant that later runs would give you even better car parts to choose from.

I guess I just wish it felt like your character got "stronger" between runs, rather than always starting from square one.