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Ergo a $10.69 item would be sold in my store for about $21. It might seem weird but from a business standpoint it actually makes a lot of sense, many items that we consider to be X amount are sold to the company you bought it from for a fraction of the cost. Being aggressive like this early on will help you expand quickly; and as I said as long as you never go more than double price you should not get complaints.
double the price then remove 1 cent, and they will snap it up just as fast as if it was free
Or just double the price. At exact double there seems to be zero complaints on price. There is no way to know what sales potential is, so there is no reason, beyond attempt to make counting change back, not to go for exact double.
I let employees handle cashier duties so counting change is not an issue.