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Scandinavia did cost 20€ and added 3 Countries, and going east was more expensive than your estimate of 10 $/€ too at release.
So i would just wait and see how it will come in the future instead of worrying about that now.
Just think Brazil and South America will be seperate product not attached to ATS. Realty is Mexico only Latin American country that really belongs in ATS as it road signage and highway layout is close to North America standard and not EU standard.
Maybe Cuba as it lifts embargo start to deliver what they been missing for 60 years with ferries in New Orleans, and Miami, and Tampa opened up.
I could see them releasing these three states as the base game... While it keeps us occupied. They would be working on various states and release them as a pack, maybe three states a piece for X amount... Who knows though.
ATS is different price and production model than ETS
I know the original prices, but I went for a 'per country' perspective, as you will pay per state in American Truck Simulator. Maybe that gave some confusion, sorry :)
That's my concern too. I think the biggest part of the fanbase has lost interest in the simulator before they have reached the Eastcoast. Time will tell us but I highly doubt this business model is going to work.
I will probably get each and every DLC on launchday. However, if they are going to charge over 15 dollars/euros per state I don't think a lot of people will actually buy each state when it launches. Waiting for a summer or winter sale seems like a better bet to save huge chunks of money.
In their last blog post they announced that they will probably release one state per dlc, but I like your perspective, there are a lot small states in the USA that shouldn't take too long to render in full detail, considering SCS only scans the roads and just doesn't care about the scenery beyond the horizon.