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However, the answer you might be looking for is that an Insulated trailer has slightly thinner walls, and therefore has more room for cargo. This means you can haul more at once, and should be paid more per load. I cannot remember however, if this applied in game, IRL, or both.
In ATS, my observation is that you get a little more money out of the loads (if they are the same) if you use an isolated than with the reefer and less than with the dryvan.
Of course there are loads you can only transport in the reefer.
Personally, I rarely use the isolated - but have a profile where I use it because of the smoother texture of the sides.
ATS is not really realistic - so the whole thing is much more complex in real life:
Due to the elaborate, insulated body and the cooling unit (almost always with heating and freezing function), these are technically much more expensive compared to other closed bodies. Particularly in terms of maintenance costs, minor shunting damage that frequently occurs in everyday transport can result in major repair costs.
Due to the fixed body, however, many disadvantages arise during transports that can only be partially solved or their disadvantages minimized or postponed with technically sophisticated and thus even more expensive bodies that reduce the payload.
In the transport business, flexibility is one of the most important criteria.
An insulated box body is considerably heavier than a comparable closed tarpaulin body due to the usually double-walled GRP planking with an insulating core of polyurethane foam in between and wooden or aluminum bracing. This reduces the usual maximum payload by about one ton of weight.
Elaborately insulated vehicles are hardly ever used in the delivery of general cargo.
A common application of insulated trailers without a refrigeration unit are e.g. hazardous goods containers, beverages, non-frozen but temperature-sensitive goods.
Since the loads in ATS without mods are rather limited and supply chains as well as long waiting and loading times do not play a role, in my opinion the refrigerated trailer is the better option.
But since you are literally showered with money, it hardly matters.
Smartass mode off.^^
This is a game with boat loads of money and at some point nothing to spend it on. Open AI garages each with a specific trailer type and you yourself can swap between them depending on your mood. Myself i prefer my old truck with reefer. Retired old driver with old preferences and old memories. I play for days gone bye.
Steppenwolf toured in Oz ina early 80s. Had to use a reefer for the transport back to Sydney from the Gold Coast because of pantec issues with original trailer.
Fridge was left on. Mistakenly.
After 800km back to Sydney and the doors were opened, the almost instant condensation mostly destroyed all the electronics and speaker cones therein.
Nasty business that.
Obviously the dry van has fewer cargoes available so the overall equation is more complicated but I would definitely say to use a dry van rather than an insulated trailer because the latter can only take either Fruits or Vegetables that the dry van cannot and neither is exactly lucrative (in comparison with Dynamite say).