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On release day(and the follow day, because timezones), the game peaked at 19,200ish players. 2 months later, it died down to about 3,500-4,000 concurrent players on average. 1 year from release, the game was averaging about 3,500-5,200 concurrent players.
From that 1 year mark, it stayed around that until about the 3rd month of 2020, when Covid started being a problem. It jumped to ~6,000-~9,000 concurrent on average, steadily increasing in 2021 to the current ~7,500 at any time. With another thousand or so making the count spike every major game update. First the first time in 2 years, ATS hit 10,000 concurrent thanks to 1.41.
The most amount of people playing at once was 19,156, 6 years ago, February of 2016(game release). Highest count since then was April 27th, 2020 with 12,939.
I'd say at least half of those interested when the game came out left and those numbers were filled with new discoverers, such as your friends. Really the game doesn't feel like the player count has grown. It has basically been the same counts since release. But sales, sales have definitely improved. There's always people streaming it, always people watching those streams, and always people playing it. It's a great game and I hope you'll like it.
Feel free to try out the demo, I hear it's only 1 version behind right now. Well worth buying it.
One big reason why the peak players got a huge jump in july is because of the Idaho potato delivery missions from Worldoftrucks
Month Avg. Players Gain % Gain Peak Players
Last 30 Days 6,289.0 +54.3 +0.87% 12,562
July 2021 6,234.6 +1,190.2 +23.59% 12,562
June 2021 5,044.5 -251.7 -4.75% 8,405
May 2021 5,296.2 +239.8 +4.74% 10,919
April 2021 5,056.4 -257.1 -4.84% 8,852
March 2021 5,313.5 -932.2 -14.93% 9,991