Marketing and outreach

[kappesante]

1. without a marketing building you cannot have ads. so you need to reserach the building, and build it, just to be able to use ads. odd, but ok.

2. now that you have the ability to buy ads, all 8 marketing strategies lacks precise details about the public, so you have to guess a little (bonegrinder 1/5). you then research the insight thing. so you release a romance movie and go for the woman audience. it may not work.

3. even with those insights, you need to upgrade further to know the public.

4. then you have to upgrade again to have more precise data.

i can understand this process, i dont like it too much but it's understandable.
what i really do not understand is that the first movie (the one you have in the tutorial) have a precise indication, for example 'the creators of this film know it will be ok for families'. why no other movie have the same indication? producers are driving blind? do they not have something to add about the target audience?



so, my ideas:

1. have some concise and/or prominent indication about the marketing strategies of all 8 publishers. example: zola - adult men (near the bublisher title). i know, you have to read, and you eventually learn that the last one is for kids, but those paragraphs are not really helping you marketing right. ultimately make it obvious that 'publisher A' is actually good for 'audience A'

2. have some insights from who made the film: we think this movie will be loved by young woman.

if you know your product, and you know what your ideal client is reading, it should be trivial to make this match. devs of this game are not advertising on some 'adult sexual content webcam website' just beacuse young guys likes naked girls and young guys play videogames. also, they are not selling it on temu, they are selling it on steam, because that's where people can buy games.

make it obvoius, marketing is hard but again, if you know your product and you know your audence..

[Cervidal]

At least six of them are pretty spot on - one targets women, one men, one older adults, one for younger adults, one kids, one for families.

Read the descriptions, compare them to the roles and settings in your movies, profit.

For example - younger people like Clumsy Oafs, ladies love Romance and Love Triangles.