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I usually make a little bit of profit (under a million), but have not ever come across a situation where I felt it desirable to extend a release past 4 weeks.
But I have to test it again. They may have adjusted some values.
As such, you only get basic advertising controls. I recon that we will be able to select the target audience once we get more upgrades unlocked.
The text of the four options metions the target audience
From what I can tell the options available in the demo boil down to older/middle aged adults, working adults, children, and young adults interested in the arts. The Dexter Storm trailer shows more options than those four, so hopefully the full release might allow us to more effectively reach our target audiences.