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And the ability to hire people for "one movie" means when a gem like rotten fates comes around, you can just fill it with talent. I got rotten fates released on a 9.1 audience acclaim and made 3 mill off it over three months of release. Benefited from the fact advertising was pre-paid as well, so no cost there.
After that, I kept going with middling movies making over a million each and my costs being low. Only stopped last night due to a bug freezing me on a screen.
What i found out was developping marketing then the theatre management build, so you can own all the theatre insteand of ranting them is a good srategy.