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You can make money with crappy and cheap films too.
And you have to be aware that the cash flow of a movie production comes at its very end. I got bankrupt because I had too much movies in the same stage of production thus burning money too fast before the first film finally hit the screen and generated money. It was an issue of one or two weeks in my case.
Exactly the same happened in my first run. I figured out I had to keep a better look at my money reserves and expenses and needed a better timing of producing and distributing to have a more constant cash-flow.
Romance: hopeless romantic, rival, love interest, sweethearts stay together.
Adventure: daring adventurer, tribal chief, sidekick, search for treasure, protagonist finds treasure
Thriller/detective: detective, serial killer or murderer, femme fatale or damsel in distress, search for a killer or avenging loved one (in that case you can also go with love interest and mix it with romance), antagonist gets punished or protagonist heroically dies
Those are just a few, in general it is pretty intuitive. Keep in mind that you don't have to add an antagonist. Especially for romance movies you don't start with a particularly fitting antagonist role, so just pick other fitting story elements instead.