What happens when we finish the day? how it works?

[WhîteHäwQ]

I'm scared to try because i'm taking 9878956 hours on this game trying to get enough money to unblock next upgrades and finish the game, but profits are too low... i'm lvl 83, have around 110 customers a day, and i set all my products at +6% of the market value; getting actually 3-4k profit a day. Quite slow when we need to buys upgrades that cost around 100K !!
So may anyone tell me, when it's 9 pm you can finish the day by pressing "Enter". But if there are still customers in the shop, what will happened exactly? People would be skipped like they would never be there and i'll finish the day with only the customers who already paid?

[Bunky]

I've never risked it but I believe others have stated you will lose the sales of the customers you haven't checked out yet.

You can bump your prices to +10% before the complaints negatively effect your profits. You'll only ever see an average of 4.5K, but this'll increase daily profits to 4-7K.

[lawhed01]

Is that hours or minutes in the game because if its hours not exactly sure why not fully maxed i have less than 2000 and i am fully maxed out and just staking funds up for whenever needed

[_Webby_]

Oh i can see im not the only one, having problems with getting money in ... I think i play and play and play, and it takes AGES for me, and several hours, just to get near a new liscens or a new growth level ...

[Grace1957]

You can keep the store open until all the customers have left.