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https://twitter.com/denfaminicogame/status/1746833382359928968
Then it launched and got Twitter/VTuber influence, it helps that it can be clipped for emergent funny moments through gameplay (these posts like 5 days within launch have 1+ million views each) compared to their other games being mostly (point and click) visual novels and a few ecchi CGs at most.
https://twitter.com/maron47/status/1780959689175617699 (IOSYS)
https://twitter.com/maron47/status/1781127894414336359
https://twitter.com/yukino_san_14/status/1781938118750593250
https://twitter.com/gamebokusan/status/1782349264783642745 (obsessive panty research on Kana)
https://twitter.com/Switch_movie_SS/status/1782392030066577429 (Peco from the BotW/TotK gameplay clips)
https://twitter.com/raven_fps/status/1782416198665388372
https://twitter.com/Switch_movie_SS/status/1782452718013120923
https://twitter.com/iyashirochika/status/1782776486510187002 (funny Steam review that mended a marriage)
There's too many VTuber streams since launch to list, but their audiences would be coomer adjacent and word of mouth is good advertising.
If you were to check the Top posts on #バニーガーデン now, it's art of the girls that peaks up to 31k likes, or 49k from the official artist, so the designs/personalities also probably won them over?
https://twitter.com/yam2344/status/1781676078974837135