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It's called Elden Ring because it's set in the lands between (or some version of it, at least). Additionally, Elden Ring already had plenty of departures of its own from established souls-like mechanics at the time, so I guess that means it's not a souls-like to begin with? Who knows.
I look forward to playing this game for what it seems to be; an all-stars Boss Rush mode á la Fromsoft . Which is *fine* for a one-off. At least it's an improvement over that one time they re-shuffled all the enemies in Dark Souls 2 and released it as a new game.
My point is that they could've called the game *anything* and it would've gotten as much attention because it still would've been "The new Fromsoft title".
Look the hype leading up to the releases of Sekiro, Bloodborne. Heck, even Elden Ring itself. None were part of established franchises and made significant departures from souls-mechanics at the time.
Marketing works by convincing someone they REALLY want this game and if you don't think that putting elden ring in that title didn't massively boost how wide the word spread and the interest it got then wow there just really isn't anything to say to you good luck believing that. I don't believe putting elden ring in there isn't boosting the sales for it and if they want the game to be successful then they need high numbers.
If a game makes less than the previous one it can be seen as a failure to investors. Even if it made its money back plus some.
The name FromSoft alone is enough to make people want to buy their games. I have watched plenty of reactions to the Nightreign trailer and the second people see "FromSoft" they lose their minds. Most of them didn't even realize it had anything to do with Elden Ring originally.
Sure, it definitely helps securing more sales but they would have gotten a ton of sales either way simply because it's FromSoft and people trust them.
They (sony) care about making more money each and every time. They do not care about good games nor do they care about miyazaki's feelings or say so. They care about money. So from soft still needs these marketing techniques more so now than ever.
The initial trailer of Elden Ring had CGI scenes lasting a few seconds without context. But it was enough to send people soaring because "It's the new Fromsoft game!".
I don't think *you* know how marketing works.
You say that as if Fromsoft's popularity isn't as high as it has ever been.
Also, if being part of an established franchise is the be-all end-all; why didn't they make Elden Ring part of the Dark Souls franchise then? Just call it Dark Souls 4: The Elden Ring or something I suppose? Surely making their new game part of the established Dark Souls franchise would've had more recognition than starting a new one?
These were rhetorical questions. They didn't need to make it part of the Dark Souls franchise because their brand alone has enough pull. The same applies here.
The question isn't can this game sell any game can sell even bad games. The question is is it going to sell enough to hold and gain credit with the public and appeasing the investors. In order to do that they can't just sell a game. They have to sell enough of it to make all sides happy. That means yes it still needs the elden ring title to do that. They still needed elden ring to hype this up.
You're saying they thought the Fromsoft brand would take damage by releasing the game under the Elden Ring brand, and so they figured they'd have to rely on the Elden Ring brand for pull...?
Take a moment and think about what you've just said, Mr Marketing Expert.
This statement also contradicts itself. On one hand, you’re saying they’re attaching the Elden Ring brand just to make money, but on the other hand, you’re implying the game doesn’t align with that brand. If they were only after profits, wouldn’t it make more sense to avoid associating the game with Elden Ring to prevent disappointing fans? The fact that they chose to keep the Elden Ring name suggests they believe in the project’s potential and its connection to the franchise, not just a quick cash grab.
People whine about CoD every single year yet every single year it becomes a best seller despite the games being genuinely just okay at best.
CDPR "ruined" their reputation with CP2077 but oh look at that, that game is very positively reviewed and people are already hyping up witcher 4 even though all we have gotten thus far is a cinematic trailer with zero gameplay.
FromSoft hasn't done anything to hurt their reputation yet. Not even in the slightest. Every single game they have released has been a best seller and they have gotten the TGA GOTY award TWICE (first dev to do so). A singular spinoff game is not gonna hurt them in any way even if it turns out to be a failure.
Some may whine about that but even those people will forget everything about it once FromSoft teases their new big project. They'll be fine no matter what.
And FromSoft is a sure way to net them a lot of money but let's stop pretending as if Sony having like 10% of the share is going to radically change anything.