How do I get lords to work for me?

[Sgt. Sarge]

I captured my first city but every lord from Sturgia down to Aserai hates me due to the massive amounts of executions I did, is it still possible to get lords or do I have to take over a kingdom completely alone?

[Commancho]

Executions are endless circle of violence. You will have to capture more cities by yourself and then create your own Kingdom and then rank up your companions to lords (you need to give them a city). This or a new start withouth slaughtering enemy lords :)

[Teralitha]

You can improve relations but it will take a very very.... very..... very... very very... very long time.

OR, you can create your own vassals by promoting companions. But that might be a beta only option, not sure. I wish we could make family members into vassals instead, but we cannot. Companions are generally not very skilled leaders so they dont make good vassals. But the option exists, at least in beta.

[Ozone]

You can use your charm to convert a Lord to your Kingdom, but for that, you must be king and have a lot of money (usually 300 to 500k to buy a Lord).

To have this proposal, the Lord has to be poor, have no fief, dislike his lord and like you.
You can easily check the Lords you make prisoners and talk to them if they match the criteria. You may convert it without all these conditions, but it will be more difficult and more expansive.

[druzilsupreme]

Make your companions lords of new clans

[Sgt. Sarge]

How do I turn companions into lords

[Ozone]

Talk to them and offer them "a promotion", then you will have to give them a fief.

[Teralitha]

It only works if you talk to them outside of a town though, I think...