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Here's a spreadsheet I used early on when I started buying workshops
https://www.reddit.com/r/Bannerlord/comments/fwnq8s/here_is_a_spreadsheet_for_determining_the_best/
What i do with my workshops is look at the villages and the local goods. If the good from the villages is really cheap and they have many i open a workshop related to those goods.
This too. War, towns changing kingdoms and looters/bandits attacking villagers will affect prosperity also.
I also usually choose breweries to start because villages that produce grain tend to produce A LOT of grain. So there's plenty of grain available to make brew.
I don't know the details, but availability of a product in a production chain may be important too? I'll have to look into that more.
Your workshops buy the raw materials to produce their products from the market in their own city. Thus, cheaper raw materials is better for workshop profit.
For example, you have a workshop in a city that produces olives, so you make an olive press to produce oil. If you travel around the map and buy 100+ olives in other cities; then sell the whole amount in your workshop city; olives will be very cheap in that city for the next few days until the olive supply is exhausted. Thus, your workshops will be able to make a lot of oil cheaply.
After a few days, that city will have a bunch of oil for sale in its market. High supply=low price. So, you can make more money if you buy all the oil there and travel around the map and sell it to other cities for a higher profit.