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You know that you're going to end up getting the same game as the people who signed up for Early Access, right? And, if you're like most of the people who've been on this forum, you're already a Warband fan and have been waiting with eager expectation for Bannerlord, just like the rest of us.
Unless it just plain won't work and gets outed by everyone as a completely unplayable mess, I think it'd be a good bet that you're a guaranteed sale like most of us. :)
So... if there's a "Sale Price" for the E.A. you wouldn't sign up?
On sales figures - We can't always blindly accept that every game will perform the same way. Averages are averages. The original article, for those interested:
https://www.makinggames.biz/feature/how-to-be-successful-on-steam,8564.html
I think it's a pretty sensible article. And, it's easy to agree with given at least my own experience and what I've seen in the media and sales figures and the like.
But... this is Bannerlord. <thisissparta.gif>
I think it will be true that the biggest spike for sales is going to be for the E.A. version. But, if Bannerlord is much like Warband and IF it gets the crazy support Warband has gotten from fans over the years, especially with Big Mods, then post-release sales might be viable for years to come. If Multiplayer takes off and there's additional DLC pushes, those are going to have to be watched as well.
Marketing pushes are basically a one-time shot at wowing the audience. What then? People don't tend to keep throwing money at big marketing pushes when either they've figure out the market is already saturated with their product or the first big push didn't get the results they wanted... There's also got to be a reason to start a new marketing campaign that's meaningful.
An interesting history - No Man's Sky: https://steamcharts.com/app/275850
That's just player-numbers, not sales. Actual historical new-user/sales estimates are hard to find. (Unless there's a Steam Spy Patreon supporter out there.) But, we all kind of know the history there, right? (Started as a flop, sucked, then they worked hard and fixed a bunch.) NMS has really pushed some marketing efforts after its initial flop. Heck, some of the marketing they got was BECAUSE they had flopped... FREE, completely free, front-pageworthy marketing support every time they put out a patch that "fixed" something. Holy crap, imagine that! :)
With every popular new mod for Bannerlord, especially full conversions, people will be "talking." There will be youtube playthroughs of it. And, all of that is free marketing for Bannerlord.