Game requires steam?

[Seere]

I bought this game ON steam, press PLAY on steam yet when the game opens up it says game requires steam and won't let me continue.

[208 Games]

this is shortcut release only

[Dio madcaT]

same error, tried a few launch methods

[ryan_brubacher]

SAME ERROR

[Ricky]

damn. i just purchased it

[roketstorm]

Installing https://download.microsoft.com/download/1/6/5/165255E7-1014-4D0A-B094-B6A430A6BFFC/vcredist_x86.exe fixed the issue for me.