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Also I'm pretty sure commercial demand is about providing leisure as well so make sure you build parks for your CIMs to visit.
I often (always) try to hold a 1/3 - 1/2 full demand for commercial. This demand will increase the land value of existing commercial area.
You may have a strong demand because people are having difficulty getting to shops, so they are demanding it to be closer possibly. Pathways busses and other transit options will help there.
EDIT: I do have a city were the commercial demand is at 100% full. I limited commercial for the town because it is one tile and population of 22k. I have yet to decide where i wish to extend the commercial zoning. I could very well Build this city without any commercial zoning at all and the only downfall would be happiness of the citizens and the full blue bar. So you can imaging in this one tile town I have a couple of well located parks to help bring up the happiness again.
I swear, this is one of the most badly communicated things in the whole game. Worse then the hilarious traffic hi-jinks actually.
And yes, pathways are the best thing. My default road layout for anything that *isn't* a highway is dual one-ways with a path and either space for or placed mass transit option between them. Preferably trams, cause I <3 light rail.
Ped bridges or tunnels to get to the center path, and bam, there you go. Everyone is biking/walking now, even before enacting biking policies. Even more so if you place down some strategic toll booths to raise the weight of paths they really want to take, making walking/biking/transit a lighter weight option.
So ignore commercial, except where you want or need it.
It is also a good idea to keep commerce next to generic industry so it can make its deliveries right away. plus on the highway, so you can gain quick access to imports and exports to keep the freight system flowing smoothly. It is better than having it drive through all of your city and clogging all streets.
But watch out for commerce, it is a big huge red herring.
Commercial, much like real life, needs to be treated traffic/supply wise just like industry. Unlike real life, you don't 'need' it. Which allows you the opportunity to do things the easy way.
Preferably, what I do is drop a few smaller light commercials next to each other scattered around my residential areas. I do run realistic employment or whatever it is mod, so that does help some. With what they 'want' so easily accessible, and with it being present in limited amounts, prevents traffic problems from them being stocked and being shopped at. A slightly larger cluster at the very entrance to a residential area helps a lot too, since that way the traffic coming to it from industry doesn't clog up things too much, and the traffic from res to it mostly comes from inside the area and doesn't leave.
Do note, building a commercial area tied into mass transit, road access, works great since if you plan ahead you can alleviate the two different traffic types going to it this way.
OK, the reason for a lot of demand is that the existing commercial not enough to accommodate 'shoppers', 'tourists' and visitors. You can try to set up some 'specialized leisure and entertainment' district and 'specialized tourism' district, which will provide large-capacity business services to fully satisfy demand. They are very large in capacity and require only a small piece, but can provide very large-capacity commercial services. However, like High Commercial, it also needs a large number of educated citizens.
Otherwise, you do need to set up High Commercial to provide more capacity to fit demand.