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Holy crap, that... that avatar!
In german we have also a semi profession that is a lets player too (for german it is actuelly a very famous one compare to the population) and he is also making voice action for adversitment and some games.
If I may leave a suggestion, please consider having someone narrate at least some bits of story, like the introductory part. Not necessarily TB, if he won't agree to do that, but at least someone with the "grim, gloomy" voice who can give the new players a proper feel of the dark, zombie-ridden galaxy.
The reason I'm asking is because the narration in SPAZ1 really did help me to plunge into that atmosphere from the very first steps. It is still ringing in my ears, and I wouldn't be able to "feel" the game's environment and tragic events surrrounding it if I just read the text myself, with my own inner voice. It's just not the same. And while atmosphere might not be your main goal in SPAZ2, it's still a very strong advantage to have, and will certainly appeal to players like me, who are especially sensitive to bits of story and lore provided by games. Just take this into consideration when you make the decision, please.
Also when you have time you should start marking some video of gameplay when it is done (2-3 months before the planned release would be a good time) to create a hype you need to follow the AIDA formula: Attention, Interest, Desire and Action.
Attention you can creat over a gameplay video (dont forget to link it to the steampage). Interest is the release date that should not to far out (pre-order should be active at this point!). Desire is the content you show in the video and Action is the buying choice of the viewers.
Sure you cant do it like AC 4 or something where adversitment are everywhere. But to get to the "old" customers that bought SPAZ 1 you need to reach them somehow (and give him the message you make a sequenzel). Without a properly planned adversitment you wont reach them.
Sure you can try and hope the best. But as another games show a "good" game that is unknow to the target group wont reach a good sellary. So keep that in mind.
The "over"headline (currently The witcher III) is to much would be my guess because that could eat up a LOT of money and is for a indie game not adequate.
Many players also check sales. So if you release the early access version with a small "salery" many views will see that too. The problem with a salery is that is for a start of a game not adequate because many customers will than think the game is "cheap or of low quality"
Cheap prices = low quality of a game. Yes i know but that is how customers think.