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Its part of the game DESIGN, its a rouge-like with a pixel art style, mechanics can be easily understood, and there are many different characters to unlock as you play, there is a ♥♥♥♥ ton of stuff to unlock and believe me. If you put time and effort (and a bit of luck) into the game, you'll get a very nice reward shown across all your three saves. So many items to uncover, many gimmicky stuff to unveil.
What you said about this game will have consequences to your reception regardless, the game is a success because it is, how? Well, use your imagination lmao, the OG Isaac came from newgrounds back in 2011 and it gained massive attention, because it was a flash game nobody was expecting, 3 years later the game got a well deserved remake (I even saw images of it looking like it was on a GBA handheld before the game even came out)
Even if the remake's art direction was arguably a visual downgrade, its a remake because its better than the original with much better sounds music voices, etc, and new content as well.
The game even got DLC just a year later, again 2 years after, and yet again just one year ago.
So it is pretty damn obvious why the game is a hit.
So, this game simply might not be for you, play something else.
and yes, this game is pretty luck based, but you can still win a absolutely godawful run if you have the skills.
i don't have them so i wind up with like -100 win streaks sometimes, but i'm still having a blast because i'm also not taking the game very seriously.
also, game mechanics being simple isn't a bad or good thing, it's honestly up to your own preference, i don't like too complicated mechanics in videogames so i personally don't mind them. (actually one of the reasons why i stopped trying to beat dark souls 3, because i had taken a break for like a month or something from it and forgot all the mechanics.)
also if you need help identifying what item does what, i recommend the "external item descriptions" mod, mods don't lock achievements after you kill mom once.
What a clown
Looking solely at Isaac, the game plays like the original Legend of Zelda in terms of the general gameplay loop, and this made it very accessible for newcomers to the genre. This in turn led to the game exploding in popularity with the likes of YouTube creators; Northernlion in particular is infamous for uploading one run a day for the past several years, each time getting new items and experiencing new synergies with them. That boom in popularity meant that Isaac's popularity eclipsed that of Super Meat Boy, a game Edmund spent multiple years working on for XBox and PC, with Isaac just meant as a fun cool-down project before moving onto other projects.
So much of Isaac's initial (and continued) success comes from that virality nearly a decade ago, which had given the game a *ton* of attention, which in turn led to the remake selling like gangbusters for taking what people liked about the original flash game and expanding it significantly, and in turn led to demand for further DLC with Afterbirth, Afterbirth+, and Repentance.
TL;DR: the game is simpler than other Roguelikes and more akin to a top-down action/adventure a la Zelda I/Link to the Past, which made the game easy to pick up and play, which led to viral success on YouTube, and in turn led to people who were interested in its take on genre to pick it up and enjoy it for years to come.