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Being able to compare your actual performance with someone else - isn't that the reason why 'leaderboards' and 'ranking' exists in online games, in the first place?
I remember racing games in arcades. You wanted to beat the guy ahead of you. In those times. There was never a question, if you beat him fair and square. There was no other way.
Not sure, if they will ever change this. They clearly had meetings in which they decided against this ... for whatever reasons.
I do always imagine people in suits, in those meetings, with maybe a single ex-developer (now producer) present. Everyone else has a business degree in marketing and is running around with spreadsheets, doing powerpoint 'retention' analysis.