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Sites like Humble, Fanatical, Green Man Gaming, etc will often buy thousands of keys to be able to sell them on their websites. Of course, these are always heavily discounted and rarely help a game earn a profit, but it is still revenue (ie, if a game is $50, a bulk deal will typically look like $9/key if 2000 or more are purchased, plus a negotiated percentage of the sales).
The incredibly lengthy dev time and also it being a big budget niche game with sparse advertising isn't doing it any favors
First game was 30 bucks at release and pretty much the consensus was buy it a discount since it was basically 2 hours long, but was considered good at that price
thought it was 7?
Oh, okay. I had some wrong info there or read it wrong.
Thank you for clearing that up. I am sure most of that time was spent on the cutscenes.
I've been using it as a bit of a 'fool or fraud?' check on people like youtubers who've been repeating it. Takes just a tiny bit of knowledge about Ninja Theory, or even a couple of seconds of research, to realise it's wrong. Helps with sifting for opinions which may be even vaguely interesting.
I'll go with what Dom Matthews has said. The trailer was the only thing which existed when that was released. There may have been pre-production work, which would be normal, but he pointed out that they were also making the (failed) Moba which was released March 2020. Don't have timesheets to be more specific.)
edit: I know the pandemic restrictions were in place when they were doing field trips to Iceland to inform what they were going to make, and to do all the scanning and whatever. First British lockdown was 23rd March 2020.
P.S. People forget that this is still a AA game. The "mass funding by MS" thing was for the fact that this studio pre-acquisition had most of their technology DIY.