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1. Release a 9-10 average MMO and leave it on the market well past its break even point, not releasing any more games and going to conventions every year to promote it. you need billions to do this and a fairly large fan base (10 million+), and it takes a really, really long time. You cannot release expansion packs as they do not count towards the 100m.
2. Release progressively better games slowly (don't throw any features into a game until you can't get your T/D scores higher through training employees alone), get around 500+ million fans, and release a AAA title that scores 9.5 or above.
3. Alter game data to increase your fan count to 2 billion on a save file, release a game. Save yourself hours of tediously grinding fans for a stupidly high bar achievement (50 million copies is much more realistic and much less tedious, and only 3 games in all of history have sold over 50 million copies so it's not like it's a common thing either.)
The 11/10 is kinda luck based, Of the factors you can control, you just need to make a great game with a near perfect T/D ratio thats around 12-15% better than your best T/D score, that's is a great genre/game type combo on the right platform. I had 4 perfect 10 titles before I finally got the 11/10.
Actually, the original tetris sold 143 million copies back in 1984
Willing to elaborate on how to alter game data?