AAA marketing campaign

[Fried Toast]

How does the AAA marketing campagin work? Does hype increase while it's being researched, after it's researched, or do you have to buy a large marketing campaign after it's researched? Same goes for hardware for AAA.

[Alan Dracula]

The marketing campaign will increase your hype by anywhere from 150 or so to 350 (this is all estimation from someone with over 230hrs clocked). I have found that the hardware increases the hype by a little less than the marketing campaign. These both happen after you are done researching them, and you need to do it before the game comes out. I recommend starting just as you begin to make the game, and give the labs max funding while this is happening to ensure that they come out before the game. It is VERY expensive, as AAA games usually take over a year to make, and every month your spending 3m or 6m+game additions+employees. I only recommend you do this when you have over a couple hundred million.

[Fried Toast]

Originally posted by Karlos Pang:

The marketing campaign will increase your hype by anywhere from 150 or so to 350 (this is all estimation from someone with over 230hrs clocked). I have found that the hardware increases the hype by a little less than the marketing campaign. These both happen after you are done researching them, and you need to do it before the game comes out. I recommend starting just as you begin to make the game, and give the labs max funding while this is happening to ensure that they come out before the game. It is VERY expensive, as AAA games usually take over a year to make, and every month your spending 3m or 6m+game additions+employees. I only recommend you do this when you have over a couple hundred million.

Thanks! I have well over 100,000,000 and understand most of this game, the marketing campaign for AAA titles, however, has always confused me.