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Because of this, player guides emphasize consistency over quality. If you keep releasing bad games, a good game will then get you all 10s, while a great game would still just get you all 10s and set the bar higher.
It's not the fact that the effectiveness of combinations change. It's the fact that what you're being graded against changes.
Sounds like you upgraded offices too soon.
While in the garage, your expenses are low. So that's a good time to build up a good reserve of money, and get some good research done.
When they prompt you to upgrade, you should decline, until you have around 5M. Then you'll be ready for the upgrade and the added expenses.
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With topic/genre, it's mostly trial-and-error (unless you look at a guide). But you generally don't want to repeat a topic for quite some time (and certainly not on the same engine).
And remember: there's no point making a Medium game outside of a Publishing Deal until you have 100K fans.
Until you have 100K fans, you NEED publishing deals to make Medium games. And about 4 people (counting yourself) to make them efficiently.
Until then, remember: Once you've upgraded, there's no shame in making a Small game once in a while, for a quick buck.
Just remember what genre/age works on what system. And what topic goes well with that genre/age.
(For instance, I, every now and then, made up some of my expenses by making small Young-age Casual games on the Gameling, even after I upgraded to the first office. It was a quick buck, and helped while I waited for a good publishing deal to come by. But when it does finally come, strike fast!)
Edit: Forgot to meantion to only self-publish Medium Games after I have 100K fans and Large games after 250K. I made that mistake the first time, game told me about it, now I know.