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Trade from all of those regions can be sent to Novgorod and will make it by far the most valuable node in the game. If you want to expand into the Kiev, Baltic, and Siberian nodes while waiting for truce timers to expire, sure, why not. But focus your efforts where the wealth is. India makes Russia into an unstoppable colossus.
But there are other less extreme ways to complete the mission. Like Marquoz said, you can steer a lot of valuable asian trade to Novgorod. And the mission also has the option to complete it with the nodes White Sea or Baltic. Using the baltic node would make it possible to get more eastern european and westen asian trade and some eastern african trade
. But you must also conquer the next downstream node so that there is no value which leaves the node
That's a waste of resources. The amount of development that it can give you is tiny and the impact on your trade value will be negligible. It is better to use them to colonize new provinces to open up expansion opportunities or even abandon the idea groups if there is nothing left to colonize.
Did you maximize the trade power of your trade companies or did you maximize the goods produced which you get in non-TC provinces which are in the same node as the trade companies? The latter will give much more trade value
Here is the wiki page for Trade Company https://eu4.paradoxwikis.com/Trade_company#Effects_of_trade_companies
And go crazy on expansion in all Asia as well. 100 years is far enough to change the tide. Especially with Russia.
Judging from what you've said I'd say you are far to small, by the 1700ies with imperialism you should be having the majority if not almost all of Asia under you and everything trade companied with the right trade company investments and manufacturies. Even without Novgorod being and end node you can still get way more gold into your node than the English Channel, Sevilla and Constantinople. And this node should be at least 90% controlled by you, if you have too strong neighbouring merchants seeping away trade from your home node then make sure you control it's neighbouring steering nodes (Baltic Sea, White Sea, North Sea). Since you can trade company western europe I'd recommend collecting in the baltics and white sea whenever you get excess merchants.
And take your merchants off trade nodes that you already control, like Kazan and Siberia since that trade already funnels into you since there is no other nation owning proinvces there. You want to control the trade by having your merchants steering in nodes where the trade might be going to another node unless you compete with it. For example Crimea, Kiev, Astrakhan and Persia.
Even when you have 100% control of a node, you still want a merchant there for the trade steering multiplier. Long trade chains with merchants in every node are the the biggest money-maker in the entire game by an enormous margin. Between trade companies, base merchants, colonial nations, global trade, and idea groups, you should have enough merchants to create such chains.
Your PU over Great Britain, while nice for your military might, is irrelevant to the situation of this mission, apart from the fact that you've kept them from declaring any further wars to increase the value of the English Channel - Junior Partners do not give you any direct monetary benefits, trade or otherwise. Upgrading Trade Centers and building Marketplaces and their upgrades increase Trade Power, not Trade Value, so they are of no use in nodes you completely control. Manufactories and certain Trade Company investments are the only buildings that can directly increase Trade Value, by increasing Goods Produced. Buildings that increase Production Efficiency, not Goods Produced, such as Workshops and Counting Houses, also have no effect on Trade Value.
Trade Steering. For every node that Trade Value passes through where you have a Merchant actively Transferring, that Trade Value is multiplied. This can accumulate to quite the large boost once you have a nice chain of nodes being pushed all the way back to your home node - though when you only have 7 merchants pushing trade in from multiple different directions, you haven't quite reached that point yet.
While this is somewhat true, it is nearly always better to steer in nodes with multiple outgoing paths than to plop a merchant on a single route node if you have the choice. Kazan is almost never somewhere I place a merchant as Russia, for example. Before I unpause I move the merchant from there to Astrakhan so more value heads my way...
You can also disrupt American trade and prevent it from ever reaching Spain. Build a large fleet of light ships and have them privateer in the Caribbean, Ivory Coast etc. Any trade you steal there can't make it back to Sevilla.