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For EU4 it's probably the latter two (a whole host of awesome mods and a game play loop which has a low skill floor but high skill ceiling and a lot of comfortable floor in between).
Plus it's like one of the few strategy games with an ai that actually plays the game.
Hard to say since very few publishers/developers actually attempt to do so.
As for EU IV, it started as a pretty good game and followed the then typical Paradox trend of being well-supported and improved over time. Thus, more and more people had it recommended to them or found it and started playing. It's also a game with extremely high re-playability even without the addition of new content and more than a few people will take a hiatus for a few months (or more) then "get the itch" and come back to it.
(by the way, HoI IV has an even more pronounced upwards trend than EU IV and Stellaris has finally started increasing the between spike plateaus as well)
EU4 has had 10 years of regular updates and DLC. When a dev supports a game over the long term, so will the player base.
Publishers like EA or 2K would just release new version every year, you need to buy whole game again. Every year. Full price. Not only that but since everything requires online servers, you can only play it for 2 years until servers are turned off and you can never play it again. I won't even mention lootboxes, subscriptions and all that on top of full price you are expected to spend on those. If you bought EU4 10 years ago, you have already had many-many changes, bugfixes and free additions without spending absolutely anything. Plus the game works fine without Steam or internet connection. All these base game fixes and changes have been payed by DLCs which remain optional content.
Yes, it can be a bit ugly and laggy, but the game still works on very low spec computers. There are many players with weak hardware who simple can not play those 4k-DLSS-titles every developer likes to release. The Cities Skylines 2, released just month ago, has already dropped below EU4 in daily players, because it simply does not run on older hardware.
Whether it's giving us constructive feedback, helping new players learn the game, or even just playing :D
We give our thanks to all of you <3
And the fact that each DLC adds free stuff and changes large parts of the game means theres a lot of replayability in there.
No