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It's not because of that. Besides, who cares about random flash sales next to STEAM SUMMER SALE?
Would you rather pay 35$ or 25$? I would pay 0$ because ActiBlizz is worth exactly that, but I try to stay rational.
Because they changed the base price between then and now.
I actually wouldn't even buy the upcoming expansion for $0. It obviously isn't going suddenly make the game fun to play, and I don't enjoy grinding BP to take my Barbie-arian to the wardrobe for a dress-up session.
If they put it on sale, it would have been 25$.
Would you purchase it? I would.
EDIT: my bad everyone lol i thought it was on sale on blizz. odd that they let it go on sale on steam and of course during big sales right now on steam its not on sale on blizzard store. bad decision on their part IMO
I would rather it and other games that use other launchers aren't on Steam to begin with, but what can you do?
Typical main character syndrome.