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Basically, you can put up to three members of your analysis department on a continuous assignment to study box office trends (or at least that's how I put it) and they'll eventually map out how receptive the audience will be towards a specific genre or theme in each half of the next 3-4 years. Releasing a movie when its genre and theme are popular will boost the profit from it, but throwing it out when the audience doesn't care for them (or even hates them) will tank your sales.
Conceptually, this is a great idea for a mechanic. In practice it's basically meaningless since you have to go to the trends-specific window to see what's popular when, which you can't access while in the new movie window or selecting a 3P marketing agency/setting a release date. Essentially, you can't easily access this information when deciding what kind of movie to make and can't access it at all when deciding when to release the movie, the two moments when that information is actually needed. At least, not without a pen and paper or external program to keep track of things.
If you're making enough money off your movies without worrying about audience whims, it's better to just ignore trends as a concept and only keep analysts around to find out what makes a good movie before firing them for more producers and sales/marketing team members.
It actually shows you the trends for each month when you pick the time to release the movie(if you have them analyzed), its only for self distribution though.