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I'm going for the same goal and so I had the same question!
I couldn't find any information online so instead I ran a series of tests in-game.
Here's the results of my tests:
1. If you use a sticker as a freebie, it increases the % XP gained by 5%, however the sticker components used in the freebie do not go up in XP
This means that in order for a sticker component to go up in XP it must be part of an order -- you can't bring them up in XP by putting in a bunch of freebies with that sticker component
2. When it comes to XP, size doesn't matter. I tested selling a sticker with 1 large sticker component and 1 small sticker component and they both were given the same XP. Now obviously size does matter when it comes to gold as a larger sticker will sell for more
3. Making a new sticker does not grant XP. Printing a sticker also does not grant XP
4. It looks like if there are many components in a single sticker, each component does not get a significant amount of XP
5. In one test, I had 1 sticker made up of 2 different types of sticker components. I used only 1 of the 1st sticker component, and a ton of the 2nd sticker component to make the sticker. When they sold, both sticker components were given the exact same experience. So I believe the XP granted to each sticker would be divided evenly between each sticker component used, regardless of size or quantity of the sticker components
6. Each star gets progressively harder to fill, so getting a sticker component from 4 stars to 5 stars is significantly harder than getting a sticker component from 0 stars to 1 star
On one day with 8 orders I ended up getting 590 XP. That's a high mark, but I'd estimate I was typically getting 200 XP a day with this method. Not every sticker would get enough orders to fill XP, but usually one sticker was. And when they hit you've usually leveled up a dozen or more design elements all at once.