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They did not lie about the release date. The game became available for sale on time as promised yesterday on the release date of January 12, 2023.
The Steam store release date is January 12, 2023. Go look at the release date for Assassin's Creed: Valhalla. Go look at the upcoming release date for Watch Dogs: Legion, which is January 26, 2023.
It's not even just limited to Ubisoft. Other publishers do this. Look at some other games who first had their game set as an Epic exclusive. Go look at the release date of March 13, 2020 for Borderlands 3 when it actually released on September 13, 2019.
They can technically put whatever date they want to be honest. I know this because I've worked in the game business for 20+ years and have worked with these storefronts.
It's not a scam or some malicious conspiracy by the studio, then drawing a line from such an arbitrary detail to their investor call is just masterclass armchair quarterback material. It's cute that you're trying to be an expert, though.
Are you convinced the majority of people are so clueless and uninformed that they would think The Division 2 was just released this year simply because of a release date posted on Steam?
If a game was a console exclusive for several years and then recently received a PC release, the stores selling it would post the PC release date. The game would be new to PC users.
Or does Ubisoft just live rent free in your head?
You cite this one game as your evidence. It has also been said that it is the choice of the publisher in how they want to handle a release date. You're trying to compare how a game from 1997 was handled as opposed to a game from 2019. Obviously the release date of that specific game pre-dates the existence of Steam.
It was just an example I looked up in my library. You will find lots of games with wrong release dates. It seems random and sometimes convenient to me not to change it.
Impressive you know that 1997 is before 2003
Wrong release date? That is the date that the game The Curse of Monkey Island was released. That particular publisher chose not to go by the Steam store release date and the actual release date of the game. It's an older title.
Well if you don't bring older games such as that into the debate, the reason why we have this discrepancy is largely in part to the Epic Games exclusivity causing release dates for Steam to not be an accurate representation of a game's actual release date.
You're going to see the same thing happen when SIFU eventually is assigned a Steam release date other than March. It will be March __ , 2023 even though the game released February 8, 2022.