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As you level up it does increase the special unique building limit for that town, so for now I'm focusing Magic while more gradually leveling the others.
I think it is better to focus on one town at a time while the rest just progress normally (they shouldn't be too far behind even like this). Each 5th level gives some stars which can be used to get global perks so reaching 35, 40, 45, 50 gives significant boosts to global progression speed.
Anyway, increasing your demand (upgrades, houses, perks, specialties), building markets to utilize that demand as much as possible and building production to deliver enough resources to fill that demand is what this game is about.
What I didn't bother with is balancing resources in market. If you don't have enough market capacity then it is obviously better to oversupply selected specialty with high exp gain instead of some basic resource like Wood, so limiting Wood (and other cheap resources) to just 100% or 110% so that extra capacity goes into other goods is a good idea. But then when you have enough market capacity you need to go back and remove restrictions so I didn't bother with this except for trying once or twice and just tried to oversupply everything at once which reduced my efficiency.
I also didn't bother with specialties until the very end. When I was trying to complete the last two towns and they were level 48 still and had ~1h time to completion I almost trippled my exp gains after optimizing specialties - buying all specialty amount and cost perks and assigning one specialty in each market. I wasn't able to fullfil their demand anymore as it skyrockets but I guess if I used trading it were possible to increase the gains even more but I had a personal restriction to avoid trading. Assigning high exp product as specialty and then focusing all other towns on export and this one on import could have increased the efficiency of its sale a lot.
I actually forgot that bottleneck wasn't a production but market capacity so trading would do nothing in endgame. You still won't be able to assign enough capacity to sell more. So ignore the advice about trading and just make self-sufficient towns instead. Trading may be useful earlier when you can use it to support other towns but in endgame production overwhelms demand and so only trading in unique resources remains relevant.