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Traffic Control:
Need to, not at all.
Can you, sorta but not really. At least not until you get one-way doors.
Nothing like making them go through the gift shop to come in and out of the museum. The AI will let them wonder about. It's much akin to herding cats.
The only museum I went with one huge room in one area on was the science museum and anomaly exhibits since splitting them up wouldn't have made any sense. But each of the alien races have their own rooms. Aquariums I also do large rooms on, but they are still set up on the layout to keep vending and entertainment in the center corridor and exhibit space off to the sides.
The only traffic flow control I generally use though is at the entrance and exit of the museum. I like to make those one-way so that everyone entering is coming through a specific door and everyone leaving is going out the same door(s).
Here's a quick screenshot of my Momento Mile museum so far, to show what I mean by semi-open:
https://steamcommunity.com/sharedfiles/filedetails/?id=3449415261
Though, this is entirely untested, i wonder if someone will make a youtube video testing this in the future, would be interesting to watch it.
In short:
1. Make them exit through the gift shop.
2. ROPES.
Given that there is a maximum visitor capacity for gift shops, forcing people that do not want to buy anything to pass through it seems like more of a downside than an upside.
Yes! This is a very good point! But maybe keep The shop near a exit to concentrate security etc???? Not sure!
I usually put my gift shop toward the middle of the building with doors on either end, making it the only way guests can pass from one side of the museum building to the other. It does nothing to increase sales that I've seen, and I've never noticed anyone stealing from the gift shop, but it does make for a good funnel-point for security purposes.
I like to do "Bathrooms"<->"Cafe"<->"Walkway"<->"Gift Shop"<->"Bathrooms" as a line of rooms down the middle, basically. Bathrooms on each side are purely for symmetry purposes (and because they aren't particularly large bathrooms". If I offset it slightly from the middle, as mentioned above, I skip the bathrooms on one of the sides and instead have a 3rd entrance that way from either the cafe or the gift shop.