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Only if Sony think they will lose money are they going to desist.
Like with Helldivers 2.
Well that's weird, considering that it's listed "Required" on the store listing and there's a thread with numerous people that can't play because of the PSN account linking not working right for them.
With that said, how many of these people complaining about an account have bought a game recently on steam that also required an account elsewhere such as Rockstar, Ubisoft, EA, etc? If they have any titles from these companies then honestly their opinion on the matter means jack all. If you are going to complain about something then make sure you mean it.
It's for data mining. I have a PS3 and PS4 and a collection of PS games. I'm certain Sony would love it that I make a link between my Steam and Playstation accounts, so Sony can access my Steam collection and data and figure out which games I prefer on PS and which games on Steam.
Some are required because the game won't run without their own launcher, like Rockstar, EA or UbiConnect. PlayStation doesn't have an actual launcher but is instead forcing the use of their PSN Account linking to their console network so you can use their overlay and trophy system. The benefits they state are already basic features on Steam and for someone like myself that doesn't own a console, there's no need for their friends list and PS trophies.
For others (and it's a LOT of them), it's the in-ability to even purchase the game legally and play because they limit where you can purchase and play due to the required PSN.
Just recently they pulled Horizon Zero Dawn from sale on steam because of the impending ReMastered edition which will require PSN. This game has been available for 4 years and never had an issue with this being required. They will most like retroactively add the PSN requirement to previous titles too that never required it, this limiting those game purchases as well.
It's the way they're handling their PC ports by enforcing this requirement instead of making it optional and allowing gamers world-wide to purchase and enjoy their games.