How do I unlock more badges?

[(Clever Name Here)]

First the screenshot:
https://imgur.com/yDmdAet

And a different one:
https://imgur.com/48WvaHO

So I'm level 386 and have most everything in General upgrades done. Same with a good portion of the characters. And yet I still only have two badges unlocked to use in game. I also see some in the General section, but not sure how to unlock them.

[attackmuffin]

you unlock them on the character upgrade page

[fwhite0782]

Badges are on each character's page just above the paired ability nodes.