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Still I agree it definitely does suck more players can't play through Steam though. It is something they should try to change before we all move over to Unreal 5. Steam is a massive platform and they will only lose new potential players if they find out they can't play through Steam unless they are in the US or Canada. Not every player wants to download that bloatware Nexon Launcher and with more people having shorter attention spans these days if they can't get it through Steam some may just give up and not want to put in the effort of downloading the Nexon Launcher from the official site as it takes longer. Steam you just download the game, create an account while you wait and play. Plus you only have to enter your log in information once and after that you never need to do it again on Steam. Nexon Launcher you have to go to site to download it, install it, log in, have them advertise their other games right after you log in and then download the game. Downloading Mabinogi and Launching it through Steam is just faster and cleaner.
I just felt it could be why it was not made available on steam for us. But it could be as you say; sheer laziness which indeed at this point I am prone to believe, heh. Mabi is also the only Nexon game I play so yeah that launcher is just obnoxious. I think most gamers using Steam just wanna play all their games through Steam as indeed it's cleaner, quicker, easier.
I wish more publishers would keep this in mind as it really helps them garner and/or maintain players. For example: I actually quit Mabi years ago after playing it religiously for years. It's still my favorite MMORPG next to FFXIV. Mabi is just so unique and the story is stellar. Feeling like diving back in after so long, I would have picked it back up again if I could have played it through Steam. But no dice.
As all the laws only include everything revolving around chance. It is to stop gambling not online commerce. Nexon alike to Amazon sells stuff online that you know exactly what you are getting. Just with Mabinogi it is a virtual item while Amazon the majority of the time it is something physical.