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This doesn’t even have that going for it.
Listen, i'm gonna be 100% honest here... It's Pac-Man. How in gods name would you even be able to TELL you're against a bot unless they make it blatantly obvious like them being named a bot or not having cosmetics
At the end of the day, it's a game with 4 movement buttons and a power up storage button... it's not gonna be drastically different if you play with bots than it will be playing with players
$20 isn't especially high a price, though that may just be a matter of perspective. I've spent $20 on far dumber things than a game that I'll probably enjoy.
Subjective qualities aside, though, this isn't a shooter or similar genre that typically carries a wider market. Nor anything for which they could reliably say that word of mouth would cause an explosion of interest.
Making it free isn't going to change that, and I can't imagine that there is a feasible model that would earn them much in the way that they would need in that scenario. I love Pac-Man, but I also choose to be realistic that the character doesn't carry the same mass appeal as it did in the 1980s.
So, you're a corporation with shareholders, whom you do have to keep in mind at least a little. What's your business model to reduce the price? Where's the proof that it would work? And all of this without comparing it to games in a more popular genre or games from indie studios that have lower margins for success. Because remember, for an established company, making your money back plus $1 isn't enough.
By the way when you face actual players, you can see icons of controller or monitor in their username...
Bots don't have a platform signifier next to their name, and are always a two word name with two capital letters, such as LoneToaster. So, yes, it is always possible to tell.
Also, the bots are terrible.
I somewhat agree with you though, this is more like a $10 dollar game. something out of the Xbox 360 arcade marketplace. then again, they could have charged something like $40 dollars like Tetris 99. both games look fun, but they aren't THAT fun. I'll still pick this game up though. (cheapest place I found was charging $22.12 CAD.. so $16.08 USD)