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It was never going to compete with the big names in the first place.
Just like anything without "Street Fighter", "Tekken", "Strive" or "Mortal Kombat" in its name.
New players are not sub-genre loyalists, they just like fighting games. For them, UNI2 is wedged between a beginner friendly and approachable GBVSR, and shiny, robust Tekken 8. It's not hard to guess what they'll pick.
My point is that all the decisions I mentioned are hurting the game rather than helping it, its not about whether its going to make MK or SF numbers, its that however it ends up doing it would have done better if those choices hadnt been made.
But yea for people like me who play booth it is gonna be a tough choice.
I just bought both.
Dead on arrival
This is a niche game on an already niche genre. This game isnt trying to compete with anyone, hell, i would even say it isnt even trying to bring in new players. People who already liked uni will buy it because it has rollback now and thats it.
I don't expect 'good' numbers, but it would be silly to think it won't reach triple digits of concurrent players; plenty of people who are interested in this game aren't that interested in Tekken 8.