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There is a likely more benign reason for the assets being labeled SFW, and that's probably because there's additional costume DLC planned that requires merging a base layer, and the 'SFW' is the default.
If you've played Japanese doujinshi games you'd already realize that NSFW games selling point is the art, not the game mechanics. Most of the time a side scroller beat-em-up of that type basically involves non-consensual acts, usually as a consequence of being grabbed or knocked down. Then if the player fails there's a longer scene with that character lost to.
Fact is, an 18+ mode for such a game would require a developer patch to add the assets, and then what you have is essentially two versions of the game, one allowed on steam that is just barely-safe enough to stream on twitch and youtube, and one that you can't, thus getting banned because the games have the same title. There have been games banned for less, simply because a character isn't clearly 18+.
There is nothing wrong with having a game that is safe to play and just a tease. American audiences have this weird double-standard they always have where all the blood and guts is fine to have in a game or television, but showing anyone in sexy clothing immediately calls for censorship. Sure, the panty-shots are the problem, and not the person-on-person violence right?